Keeping Your Website Search Competitive
Avoiding bad SEO strategies is easy to do if you know what they are and how to avoid them. That’s why so many webmasters are selling a product or service of their own called “Bad SEO Guides”.
The bad guys have their armies of websites out there. They use SEO (search engine optimization) techniques to deceive the major search engines, such as Google, MSN, Yahoo, etc. They also try to use unethical practices like malware, spyware, malware infection, etc.
I don’t want to go into too much detail about why people do these things, other than to say it can be very costly and be very confusing to the average user. Here is an example:
A website has thousands of links pointing back to it, but one of them has been clicked by someone who found out the site wasn’t the quality site they thought it was. A lot of money could be lost. In fact, it probably is already lost.
So, Bad SEO is generally caused by someone thinking they can outwit the system. This is a huge waste of time and energy and can often lead to online fraud and spamming.
Some people try to get people to do transactions through this type of software to get spam that isn’t theirs filtered out, which creates more bad SEO for the scam sites. These bad SEO tactics are called SEO spam.
When using any kind of software, such as Google, Yahoo, MSN, or the others, it is vital that you know what you are doing. If you are not certain about the results, don’t use it, and you know what you are doing, then you are able to avoid getting yourself into problems with Google, MSN, or whatever other search engine you are trying to use.
The best way to avoid bad SEO, as mentioned earlier, is to be sure you know what you are doing. You don’t want to use a tool without knowing what it is, or trying to find out what it is doing in the first place.
You must also be aware of certain things that can be done to avoid bad SEO. Bad SEO isn’t just from one site, or one person. This happens with other websites that have poor content, pay-per-click advertising, and more.
To avoid bad SEO, you must learn what those things are, how they are done, and how to prevent them from happening to you, your website, or your competitors. You can do this by reading the reviews of software products, which will tell you if a company is serious about cleaning up their site.
There are also some popular and respected companies that will take over your website if it is in the middle of a Google, Yahoo, MSN, etc. attack, or in a discussion about a problem on the search engine.
When choosing a tool, you have to consider all the issues mentioned above, and how they can help you. If you use a program, review the reviews, as well as knowing all the ways you can avoid bad SEO and spam on your website. You can use it, or not, but it’s worth checking out.
How Bad SEO Practices Affect Your Online Business
As I often write in the newsletter, “Bad SEO practices are frequently done in business, to sell a product or service. They are typically short-term, high-volume, and cheap.
In general, these are also done for one of three reasons: to generate more traffic to your website, to make a marketing or search engine page rank increase, or to send targeted traffic to another website that you control or have set up as a lead-capturing system. Whether you know it or not, bad SEO practices will add much less time to your sales cycle, lower your online market share, and have a greater likelihood of increasing your cost of advertising.
To illustrate these points, let’s take a look at some bad SEO practices that you should always avoid. In the next paragraphs, we’ll review the four most common of these bad SEO practices. I hope you will read this and then think about implementing the following practices in your next campaign.
- One of the first things you should do is to never confuse your rankings with the position of the search engines. Do not try to trick the search engines into thinking that your site is better than it really is; this can get you penalized, at least temporarily, for a search engine error.
- To do this, you need to understand why your website ranks for a given keyword; the reason it ranks so high is because other websites link to it, and because the search engines put that keyword into their index. So, when you say something like, “my website is better than Google’s,” you should never, ever try to trick the search engines into thinking your website is better than it really is.
- Next, never pay for a link from a blog or some other page. Paying a fee to get your website linked to somebody else’s website is still a bad practice, even if they do provide you with a link back to your own site. Linking back only enhances the rank of the website that pays you a fee; the result is that you are paying to boost the number of links pointing to your site, instead of getting more of your own link.
- Never pay for a link to boost the search engine ranking of your website. It has been my experience that such practices usually increase your cost of advertising, not your online market share.
- Another of the worst practices I’ve seen are banner ads that create content that is created by “real work,” but that isn’t the real work at all. These banners are often very high quality (as in, a lot of keywords used), but their use doesn’t do any real work.
- Instead, the banner is used to create a link from an email, to another website that pays for a link. In reality, the content in the email page is really useless, because it is too little and too late to accomplish any real work.
- After all, you can’t afford to pay for links, anyway, so why would you pay for a good source of links? It just makes sense to spend the money on a website that has links to relevant pages, rather than building link bait from a blog.
- Finally, never try to trick the search engines into thinking that your website has a higher page rank than it actually does. Not only will it make your SEO strategy fall apart; it can actually hurt your long-term online reputation, because people will see that you are trying to manipulate the system to generate more traffic to your website.
Bad SEO practices will put your ranking at risk, and they will also slow down your online traffic cycle. Do yourself a favor, and avoid them.