Backlinks are a crucial part of online marketing strategy, but how do you know which ones are effective and which ones are not? In this article I will outline some basic criteria for determining the best in the market.
The first point is simple enough: free backlinks do not make up the top ranking spots. The reason for this is simple: they cost money. There is nothing wrong with having a great backing but it has to be one that is monetized.
Of course there are many types of backlinks, but in essence the two most common are link exchange and reciprocal link. In a link exchange you sell your link to another website, let’s say Yahoo, and you get a percentage of its search engine traffic to your site. In a reciprocal link, you sell your link to someone else’s website and they pay you a portion of the traffic you receive. Both of these forms are quite effective at getting free traffic.
There are two separate ways to get backlinks. You can find out about them through forums or other online directories, or by going to the major search engines themselves. I’ve found that the search engines rank sites that offer something for free much higher than those that offer something for a fee.
The key is to get backlinks from sites that have natural search engine traffic. You want to make sure that your links will be seen on the first page of Google, Yahoo, or MSN.
You also want to keep in mind that links from companies that offer software to increase the rankings of your site are going to be much more effective. These are “paid for” links, and the search engines reward them a lot more. Because they have to pay, they are willing to offer you a much better ranking than a site that you build your links yourself.
One last thing you should think about is what purpose you want your links to serve. For example, if you are building links for an e-book, then you may want your link to be buried within the footer of the website because then people will know it when they see it. If you are building backlinks to get free traffic to a website that has some other business associated with it, then you want to make sure that your links are not buried too far down the page.
When building your links, use your keywords as much as possible. Many search engines will ignore any link that does not contain your main keyword phrase.
In order to have a solid link, you need to make sure that your links can be found by the search engines. A good idea is to create different versions of the link so that it can be found by different crawlers. Also use different anchor text so that it can be found by different robots as well.
In the meantime, you will want to keep tracking your backlinks for you search engine stats. The search engines like to know how to count these things because it helps them to remember what kinds of links are useful to them and what kinds aren’t.
It should go without saying that you should never outsource your links. You want to work as hard as you can to promote the links that you create and they should all be your own. The best way to find out about any of your links is to follow them back, so make sure that you do this regularly and frequently.
As you can see, there are quite a few things to keep in mind when you are doing backlink building. Remember that even though you do not have to pay to get links, you should get one that is going to really benefit you.